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Coldwell Banker Residential Brokerage Wins National Website Award

Wednesday, September 28, 2011

PARSIPPANY, NJ. (September 28, 2011) — Coldwell Banker Residential Brokerage is pleased to announce that its website, ColdwellBankerMoves.com, was presented the Real Estate Standard of Excellence award by the Web Marketing Association. This is the first time that ColdwellBankerMoves.com has been honored with a WebAward by the Association.

Now in its 15th year, the WebAward program is the premier annual website award competition that names the best websites in 96 industries while setting the standard of excellence for all website development.  ColdwellBankerMoves.com, the largest real estate services website of its kind in the Tri-State area, was judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. 

The WebAward competition format allows websites to compete head-to-head with other sites within their industry and against a standard of excellence. The competition was judged by a team of international Internet professionals representing a variety of relevant disciplines of website development.

“Today’s homebuyers are far more Internet savvy and they seek out comprehensive and evolving websites to research and gather information,” said Hal Maxwell, president of Coldwell Banker Residential Brokerage in New Jersey and Rockland County, NY. “I am proud to have our website recognized among this elite group.”

Coldwell BankerMoves.com has 50,000 registered users and peruse property listings that are collectively viewed more than 4.7 million times per month and provides consumers with a more simplified search function, so home searchers can easily find properties by location, address, property type, MLS number and even school district directly from the home page. The search function provides faster search results with at-a-glance details of property listings with multiple views.

In addition to offering home searchers thousands of property listings in Connecticut, New York and New Jersey, ColdwellBankerMoves.com also now includes an interactive mapping feature that allows consumers to zoom in, find schools, restaurants, shopping centers and other local attractions and amenities.

Registered users of ColdwellBankerMoves.com can sign up to receive email alerts for new property listings, open houses and price reductions, and can share property details with others through social media, email or print.

ColdwellBankerMoves.com also contains content to help consumers with various aspects of purchasing and selling a home, including a mortgage advisor tool.

Optimized for mobile devices, ColdwellBankerMoves.com enables consumers to view property listings from their mobile phones while they are on the go. The Website showcases property photo slideshows and video technologies such as streaming video tours of properties and sales associates’ video resumes.

Coldwell Banker Residential Brokerage in New Jersey and Rockland County, New York, a leading residential real estate brokerage company, operates more than 60 offices and more than 3,700 sales associates serving all communities from Rockland County, N.Y. to Monmouth County, New Jersey.

Coldwell Banker Residential Brokerage in Long Island and Queens, operates 15 offices with more than 800 sales associates serving the communities of Nassau, Suffolk and Queens Counties. 

Coldwell Banker Residential Brokerage in Connecticut and Westchester, N.Y., operates 46 offices with more than 2,100 sales associates serving the communities of Connecticut and Westchester County, N.Y.